BritBox US


BritBox links with Endemol Shine, Kew Media Distribution for North America

BritBox has struck deals with Endemol Shine International and Kew Media Distribution to bolster its North American catalogue. The streamer, which specialises in British TV, will expand its relationships with the two distributors. The deal, spanning 250 hours, marks the first US deal with BritBox for Kew. Under the deal, the distributors will supply BritBox […]

BritBox president: “We didn’t consider advertising”

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn’t consider advertising,” Sriraman said on an IBC panel that was discussing the differences between AVODs and SVODs. She added that, “Our idea all along is that we wanted to offer the audience something complete” and that a […]

ITV boss defends “different and distinctive” BritBox UK plans

ITV boss Carolyn McCall has defended the broadcaster’s SVOD tie-up with the BBC, BritBox UK, saying the endeavour is sufficiently “distinctive” and will be “liberating” for producers. Unveiled a month ago by McCall, BritBox UK is intended to be the British equivalent of the eponymous two-year-old US SVOD, offering both archive content and originals. However, […]