Virgin TV signs ‘biggest kids deal to date’ with DHX

DHX Media has acquired a distribution deal with Virgin TV UK for SVOD rights in the UK and Ireland for a total of 615 hours of content.

A total of 30 titles from DHX Media’s library have been licensed on a non-exclusive basis. The deal includes seasons 15 to 19 of Bob the Builder, as well as nine specials.

There are also seasons six to nine of Fireman Sam and three specials, seasons one to five of In the Night Garden and DHX Media original Cloudy with a Chance of Meatballs among others.

David Bouchier, chief digital entertainment officer at Virgin TV, said: “We are very excited to have concluded our biggest kids’ programming deal to date, covering over 600 half-hours of some of the most loved kids’ characters.

“The addition of multiple seasons of Bob the Builder™, Fireman Sam™ and In the Night Garden, as well as full-length movies, really does underline our commitment to a market-leading kids’ offer for Virgin TV.”

At the Children’s Media Conference this month, Virgin Media’s Sarah Aspinall revealed the company’s plans to commission more kids TV content for its on-demand service.