Armoza releases Valentine’s Sex Tape

Armoza is launching Sex Tape internationally, a new social experiment format in which couples reveal details of their most intimate moments.

The show came through Armoza Formats’ Formagination pitching competition.

It was created by sexologist Dr. Shelly Varod and sees an expert get to the root of relationship problems by probing them on their sex lives.

The format has three couples film their lives together – including their love life – over a week. The trio of couples then meet in person and share the tapes, with a sex therapist guiding the session.

After it made the final of Formagination, Armoza said it is fast-tracking development of the format and it will be ready for a full launch at MIPTV.

“Sex Tape takes a universally-relatable topic of relationship issues and addresses it with a unique, dynamic and irresistibly engaging approach,” said Avi Armoza, CEO of Armoza Formats.

“The goal of Formagination is to identify fresh new ideas, which we know can come from anywhere, and to commit to bringing them to life – we feel that Sex Tape is the perfect example of this.”