Warner Bros. poaches ITV exec for UK role

Alexia Edwards has joined Warner Bros. TV Production UK as commercial director, joining from commercial broadcaster ITV.

At the UK division of the US studio she will be group commercial and business affairs director, working across IP coming out of the Group’s production companies, including Wall to Wall, Ricochet, Twenty Twenty Television, Yalli Productions and Renegade Pictures.

She will also have a business development role, notably working with group head of digital, Martin Trickey.

Edwards joins after a decade at ITV where she was head of legal and business affairs for entertainment and comedy.

She will report directly to managing director Claire Hungate, who said: “We are delighted to have Alexia in our fold. She joins us at an exciting time as we have some huge new brands in our portfolio, such as First Dates, that sit alongside some of the biggest brands in TV, like Who Do You Think You Are? and Don’t Tell the Bride.”

Edwards added: “There are a wealth of opportunities with not only well established and much loved brands but also with the huge range of new programming that is coming through. I am looking forward to working with Claire and building the success of the group.”