Talpa registers another Story of My Life deal

Talpa has secured another deal for a local version of The Story of My Life, the celebrity ageing format it launched at MIPCOM.

Brazilian free to air broadcaster SBT is the latest to take the show.

Maarten Meijs, managing director of Talpa Global said: “It’s fantastic to see territories appreciate the honest, emotional and daring approach we’ve taken with The Story of My Life, and we’re looking forward to bringing out the vulnerable side of Brazil’s celebrities together with SBT.”

The format see celebrity couples are artificially aged using prosthetics and make-up, and then filmed as they see their newly aged up partners.

The format has been selling well since the market, with Talpa’s sales team getting local versions away in Bulgaria, Russia and Germany.

In the Netherlands RTL 4 has ordered a full series after successfully piloting the show.