Discovery rebrands SBS operation in Sweden

Discovery is to drop the SBS brand from its Nordic unit SBS Discovery and rebrand it as Discovery Networks Sweden.

The change will be implemented in full by the summer, with a new logo and corporate identity to be adopted.

Discovery Networks International acquired SBS Nordic from ProSiebenSat.1 in 2013 and integrated it in its Discovery Networks, Northern Europe arm last year, under Dee Forbes.

Discovery Networks Sweden CEO Jonas Sjögren said the change was a logical move and could be seen in the context of Discovery’s wider European strategy.

Discovery Networks Sweden has 20 TV and 19 radio channels. TV channels in the unit are Kanal 5, Kanal 9, Kanal 11, Discovery Channel, TLC, Animal Planet, Investigation Discovery, Discovery World, Discovery Science, Eurosport, Eurosport 2, Kanal 5 HD, Kanal 9 HD, Discovery Showcase HD, Animal Planet HD, Eurosport HD and Eurosport 2 HD.