Korean formats travel to Europe, Lat Am

Korean media company CJ E&M has sold a batch of formats, including quiz series Crazy Market and revenge drama Ice Adonis (pictured), into Europe and South America.

The deals see 13x60mins quiz Crazy Market heading to producer Ballandi Multimedia in Italy. The format sees contestants’ knowledge of food elements tested against experts in a series of challenges.

Revenge drama format Ice Adonis, which Sparks Eccho sells globally, has gone to the Ukraine TV channel and Endemol Italy.

Romance drama audition programme Crazy Love, which goes out on CJ E&M-owned TVN and follows a woman abandoned by her husband, has sold into Mexico via the Latin Media Corporation, which will also remake the format along with singing talent format Super Diva in Spanish-speaking Latin American territories.

“It is an exciting time for CJ E&M as Super Diva, which was the first Korean programme to be exported as a format last year, now goes worldwide, and a number of our other formats are introduced to countries far outside of Asia,” said Lee Deok-Jae, senior media executive at CJ E&M.

“The success of our format sales strategy makes clear that Korean TV contents are winning high evaluation for their creative idea development and growing in brand power among global industry stakeholders beyond simply ideas and advisory.”