Keshet Canada’s Mark Rubinstein lands skiing role

Mark Rubinstein, the industry veteran who heads up the Keshet Canada joint venture, has been named president and CEO of skiing body Alpine Canada.

A Keshet International rep told TBI Rubinstein would not exit Keshet Canada as a result of his new role, as it was “a public title with few responsibilities”.

Rubinstein and Keshet International, the global production and distribution arm of Israel’s Keshet Media Group, launched Keshet Canada with former CHUM and Insight Sports exec Rubenstein in July this year.

Keshet Canada represents Keshet International’s catalogue of more than 50 formats in the North American territory. In October, it unveiled its first deal, which will see it produce docu-reality format Marathon with Fadoo Productions.