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TBI Tech & Analysis
2 min read
TBI Tech & Analysis: How Switzerland is fighting back on sustained pay-TV losses
Switzerland’s pay-TV market fell for a fourth consecutive quarter in 1Q24, with subscriptions down by…
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TBI Tech & Analysis: Why ad-supported streaming is set to boom in Latin America
With Netflix having already rolled out its ‘Basic with Ads’ tier in Latin America, all…
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TBI Tech & Analysis: Can Netflix repeat ‘Squid Game’s success?
Squid Game‘s global success in 2021 reset the ambitions of globe-trotting drama and set new…
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TBI Tech & Analysis: How SkyShowtime’s ad move reveals ambition
With pan-European streamer SkyShowtime rolling out an ad tier across its 22 European markets tomorrow,…
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TBI Tech & Analysis: How Foxtel’s Hubbl is tackling subscriber churn
Australian media giant Foxtel launched Hubbl, a new streaming operating system, last month. Omdia’s Adam…
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TBI Tech & Analysis: How crime & sport are slowing UK linear declines
The average linear viewing time in the UK has spent years in decline, but Omdia’s…
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TBI Tech & Analysis: How Tubi’s rapid growth stacks up in the US AVOD market
Omdia’s Sarah Henschel delves into the latest viewership figures for Fox-owned AVOD Tubi and what…
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TBI Tech & Analysis: Underlining the value of Netflix’s non-English content
Omdia’s senior analyst Daoud Jackson delves into Netflix’s global viewership data and explores what it…
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TBI Tech & Analysis: How grocery shopping is helping Netflix pay the bills in France
Griselda streamer Netflix has announced a partnership with French supermarket group Carrefour to offer its…
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TBI Tech & Analysis: What lies behind Amazon’s originals exit in Southeast Asia?
With Amazon’s streamer Prime Video cutting investment in Southeast Asia and eliminating roles in its…
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TBI Tech & Analysis: Amazon forecasted to earn $2bn in ad revenue this year
Amazon is set to generate more than $2bn in incremental advertising revenue this year, following…
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TBI Tech & Analysis: How rising streaming costs have set the table for pay-TV gains
As streaming costs increase, the price benefits over classic pay-TV are anticipated to disappear in…
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TBI Tech & Analysis: What’s ahead for Turkey’s resilient TV market
Turkey’s pay-TV and online video markets have faced substantial challenges over the past five years,…
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TBI Tech & Analysis: Digging into the strategy behind the Paramount+ launch in Japan
Omdia’s Sharon Kong digs into the launch of Paramount+ in Japan this month and explores…
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TBI Tech & Analysis: What Netflix account-sharing fees will mean for Korean growth
With Netflix now cracking down on account sharing, Omdia’s Jun Wen Woo explores what the…
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TBI Tech & Analysis: Why 2024 will be a year of (modest) growth for the TV industry
Hollywood strikes, cutbacks in programming spend, and dire economic conditions are all overshadowing the worldwide…
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TBI Tech & Analysis: What’s next for US content spend after the strikes?
With the US actors’ and writers’ strikes having come on top of an existing fall…
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TBI Tech & Analysis: Why streamers must embrace seasonal subscribers
With churn rates on the rise, and expected to increase further in the coming year,…
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TBI Tech & Analysis: How Disney+’s move towards AVOD aims to reignite subs growth
Omdia’s Rob Moyser & Matthew Evenson explore the growth of Disney+’s ad-supported subscription tier and…
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TBI Tech & Analysis: Will scrapping free plan in Kenya pay off for Netflix?
Netflix revealed plans to end its free mobile-only plan in Kenya, which gave users access…
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TBI Tech & Analysis: Why ad growth will replace subscription gains as industry revenue driver
With streamers beginning to de-prioritise further subscription investment, Omdia’s Adam Thomas explains why the advertising…
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TBI Tech & Analysis: Why FAST is suited to children’s audiences
Omdia’s Tim Westcott explains why FAST channels go hand-in-hand with children’s programming, takes a look…
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TBI Tech & Analysis: How Viu & Netflix are riding South-East Asia’s rapid ad revenue rise
The growing availability of high-speed internet and the rising popularity of smartphones and other digital…
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TBI Tech & Analysis: Unpacking how streaming revenue will reach $569bn by 2028
Global online video services will continue to make massive revenue gains over the next five…
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TBI Tech & Analysis: Behind Netflix’s sub-Saharan Africa growth
With MIP Africa kicking off today, Omdia’s research analyst Samuel Nkwam explores how Netflix is…
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TBI Tech & Analysis: Behind the numbers of Eastern Europe’s pay-TV staying power
Pay-TV’s resilience in Eastern Europe means it continues to hold the advantage over online video…
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TBI Tech & Analysis: How the UK’s linear decline supports a streaming surge
The way we watch content is changing fast as eyeballs shift from linear programming on…
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TBI Tech & Analysis: Behind Viaplay’s cost-cutting measures
With Viaplay taking drastic measures to save its business earlier this month, Omdia’s Matthew Evenson…
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TBI Tech & Analysis: Behind the numbers of Netflix’s Q2 2023 results
After Netflix massively exceeded analyst expecations to gain almost six million new subs, Omdia’s Matthew…
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TBI Tech & Analysis: Can Hollywood afford to eschew AI?
The American film and TV industry is facing a renewed crisis, one that is erupting…