TV4 in Sweden names Cathrine Wiernik as programme director

Cathrine Wiernik (Source: TV4)

TV4 in Sweden has named Cathrine Wiernik as its new programme director following the exit of Erik Westberg.

Wiernik was most recently director of acquisitions, formats & development in the Nordics and Baltics, working for TV4 and fellow Telia-owned brand, MTV Finland.

She will retain her current remit but also now take on the responsibilities of Westberg, who left TV4 Media in January to join Viaplay. He had oversee programming for the Stockholm-based company, as well as studio and production.

The restructuring has also seen TV4 name Johan Cederqvist as director of sports at the Swedish broadcaster.

Both execs report into director of content & channels, Fredrik Arefalk, who said the rejig would “sharpen, strengthen and further clarify our organisation.”

TV4 last overhauled its senior management team in late 2022 as part of a refocusing on streaming, with veteran content chief Åsa Sjöberg among those stepping down amid the reshuffle. Since then, Nordic telco Telia rebranded and relaunched its C More streaming service as TV4 Play.

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