Stay UpdatedBuyer’s Profile: Antonio Augusto Valente, head of content strategy, Globoplay
By
Antonio Augusto Valente (Source: Globo)
In this ongoing series, TBI speaks to key buyers about the shows they want and the models being used to pay for them.
Here, Antonio Augusto Valente, head of content strategy at Brazilian SVOD service Globoplay, discusses the service’s local originals focus, telenovela success and demands for Korean dramas and international documentaries.
Justiça (Source: Globoplay)
What kind of titles are you currently looking to commission?
Our strategy is mostly focused on dramas and documentaries.
Are you open to pitches & at what stage would you want to join a project?
Ideally at a stage when we can give input to the scripts and actively participate in the development.
What financing models can you offer & how much can you contribute towards productions?
We can and will fully contribute creatively, and we are flexible in terms of models, acting from ‘pure’ licensing to pre-buy deals, co-pros and straight commissions.
What upcoming titles are you most looking forward to?
This year we have Justiça 2, a second installment to our Emmy-nominated anthology series Justiça, again written by talented author Manuela Dias, on the same format of 28 episodes; and O Jogo Que Mudou a História/The Game, an epic action drama from the makers of Dissident Archangel, telling the story of the rise of Rio’s organised crime groups in the late 1970s-80s, from inside a prison after a soccer match.
What is it about those projects that makes them a good fit for your channel/platform?
One is a classic melodrama originated from a beloved and extremely successful IP, with a stellar cast; the other is a violent, edgy, action packed epic drama with a social background.
How do you approach balancing acquisitions vs original commissions?
We firmly believe in our local content and since 2019 we have been shifting our investments from licensing to originals, produced either in-house by Globo Studios or the best independent producers from Brazil. Our DNA is telling Brazilian stories, made by Brazilians and aimed at Brazilians. Even though, we are still licensing international content and have a strong complementary offer with major studios and indie series, Turkish and Mexican telenovelas, international documentaries and more.
From (Source: MGM+)
What is on your acquisitions wishlist at the moment?
In this context, we also intend to invest in Korean dramaturgy, which has been standing out in recent years.
Which rights would you be looking to acquire? How flexible can you be?
SVOD and AVOD rights are a must, for pay-TV and free-TV we can be flexible.
Which titles are performing well for you currently?
Our telenovelas are always on our Top 10 lists, our original documentary The Brazilian Mafia has been a cultural phenomenon since its launch in November; we currently have Big Brother Brazil that is still huge for us in its 24th edition; and on the international side, currently Televisa’s Rebelde and MGM+’s From are doing very well.
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