Spanish Sales Insights: Onza Distribution’s head of sales, Béatrice Nouh

Crimes (Source: Onza Distribution)

Earlier this month, TBI and Audiovisual From Spain brought you deep-dive insights into the latest sales trends from some of the biggest names in Spanish scripted distribution. This week, we hear from a selection of industry-leading execs working across factual.

Today, we speak to Onza Distribution’s head of sales, Béatrice Nouh, who discusses how wildlife and sports docs are performing for her company, and why Spanish factual content is so innovative.

Beatrice Nouh (Source: Onza Distribution)Distribution

How has demand for Spanish factual programming changed over the past 12 months and why?

One of the things that recently changed is the demand from Spanish platforms that like to produce and buy documentaries that are more modern and daring. It’s the case, for example, with Young Addictions that Onza produced for Atresplayer, which talks to a broader, younger public than documentary channels.

What types of buyers are showing most appetite?

You still have the usual suspects with the doc channels or doc slots in public television and thematic cable channels, but the newcomers are the streamers, which are renewing the genre. Still, in terms of quantity, TV remains the main buyer for factual.

Which genres of Spanish factual programming are performing best for you?

Wildlife titles are working well for us, it’s an evergreen genre. We have several new Spanish titles, some from Terra Incognita, one of the most renowned European wildlife prodco. Sports docs are also working well too, such as our Real Madrid: The White Legend series, which is selling well worldwide.

And true crime is the new trend, we distribute Crimes (36 x 50’), which is the most successful true crime show in Spain, which included a four-episode special about the City Police Crime, which relates to the true story behind the new Netflix series Burning Body.

What sets Spanish factual shows apart from other country’s output?

Spanish documentaries are rigorous and the fact that Spain is not a country that usually pays the most to finance this genre makes the producers and directors really creative. There has always been good doc production in Spain but over the last few years with more investment from platforms, it has been possible to do more premium, international docs such as as Young Addictions and the Real Madrid series.

How do you expect the market to change next year?
I think the streamers will keep betting on more premium factual content and will be more present.

What are your key three shows at the moment?
Young Addictions, Crimes, The Wind Sentries

For those looking to learn more about the latest Spanish sales trends, check out the articles below:

Spanish Sales Insights: Artico Distribution CEO, Carlos Sevillano
Spanish Sales Insights: Zona Mixta’s MD, Robert Fonollosa