Spanish Sales Insights: Zona Mixta’s MD, Robert Fonollosa

The Magic Circle (Source: Zona Mixta)

Earlier this month, TBI and Audiovisual From Spain brought you deep-dive insights into the latest sales trends from some of the biggest names in Spanish scripted distribution. This week, we hear from a selection of industry-leading execs working across factual.

We kick off this strand with insights from Robert Fonollosa, MD of Zona Mixta, who discusses the markets offering greatest demand and the genres selling best.

Robert Fonollosa

How has demand for Spanish factual programming changed over the past 12 months and why?

There is a much more internationalisation. The creativity crisis has shown that Spanish content competes perfectly in all markets – there is no longer a difference in terms of quality.

What types of buyers are showing most appetite?
Buyers in English-speaking countries are confirming that productions in Spanish, or created by Spanish-speaking professionals, work very well.

In our case, we have several documentary series that are being broadcasted in the USA, UK, Canada or Australia, for example. Some broadcasters from these countries are already pre-buying projects from us before shooting.

Which genres of Spanish factual programming are performing best for you?
Nature, wildlife, history and culture.

What sets Spanish factual shows apart from other country’s output?
We have the great advantage that we produce very cheaply with the same quality.

How do you expect the market to change next year?
I think the trend will be to equate content in all languages. In the future, we will not talk about Spanish or English, but rather about levels of production quality, in one language or another.

What are your key three shows at the moment?
We have Into The Blue and The Magic Circle, distributed by Blue Ant International, and Lion City, which is a project we plan to shoot in China next year.

For those looking to learn more about the latest Spanish sales trends, check out the articles below:

Spanish Sales Insights: Artico Distribution CEO, Carlos Sevillano
Spanish Sales Insights: Onza Distribution’s head of sales, Béatrice Nouh