Banijay Productions France elevates Florence Fayard to CEO

Florence Fayard

Banijay’s management reshuffle in France continues, with Florence Fayard promoted to CEO of Banijay Productions France.

Having served as managing director since 2018, she will now take full oversight of the label, managing the projects in development and diversifying the pipeline.

Fayard’s promotion follows François de Brugada’s move to Banijay Events, who, alongside being CEO of Banijay France, previously oversaw Banijay Productions France.

It also comes after the appointment of ITV Studios exec Sébastien Petiot and Adventure Line Productions’s Delphine Plantive to senior roles at Banijay France earlier this month.

Under Fayard’s leadership, Banijay Productions France has developed tiitles including The Fifty, which is currently in its second season on W9, and spawned a US Hispanic adaptation for Telemundo, and a German version with Prime Video. The company is also behind Good Luck Guys, which has sold to six markets including Denmark, Sweden, Norway and the Netherlands for Prime Video.

Fayard worked at Endemol and Studio 89 before joining Banijay Productions France in 2009 as reality content director. With a focus on reality programming and factual entertainment, she has overseen formats including Temptation Island, A Season At The Zoo, and Les Ch’tis/Les Marseillais, known internationally as Party Workers, which announced its first adaptation in Germany earlier this year, as exclusively revealed by TBI.

Alexia Laroche-Joubert, who was appointed as CEO of Banijay France in June, commented: “Florence has been a leading force at Banijay Productions France over the past 10 years and stepping up to CEO is the logical next step. Her experience and knowledge will be invaluable in driving the business to new heights.”