Fox streamer Tubi hires former Vimeo chief Anjali Sud as CEO

Anjali Sud

Fox has hired former Vimeo chief Anjali Sud as its CEO, replacing founder Farad Massoudi.

Sud starts 1 September and reports into Paul Cheesbrough, CEO at Tubi Media Group, which was created earlier this year to house a variety of Fox’s news, sports and entertainment platforms as well as Blockchain Creative Labs.

At the same time as the division’s formation, Massoudi – who sold Tubi to Fox for $440m in 2020 – confirmed plans to step down. Since then, the AVOD service has reportedly increased its value four-fold, with the company turning down multiple “unsolicited offers” of more than $2bn for the AVOD service.

Sud’s arrival follows almost a decade at video sharing firm Vimeo, the last six of which were spent as CEO.

Before that, Sud had worked in finance and media for companies including Time Warner and Amazon.

Cheesbrough said: “As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the US, she is the perfect candidate to lead Tubi into a new era of creativity, growth and market leadership.”

Sud added: “We are witnessing a seismic shift in where and how content will be consumed and I believe that Tubi can become the destination for the next generation of audiences.

“The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment, by giving all people access to all the world’s stories. Tubi is doing things differently in a space that is being imminently disrupted and that is my kind of opportunity.”

Tubi is available in the US, Canada, Latin America, Australia and New Zealand boasts more than 50,000 hours of film and episodic television programming.

The past couple of years have seen Tubi moving into original programming, with recent orders including cooking series Kitchen Commando, from Gordan Ramsay’s Studio Ramsay Global.

The AVOD also recently struck a deal with Warner Bros. Discovery to launch 14 WB-branded FAST channels covering more than 225 titles and over 2,000 hours of content, featuring content including Westworld, Raised by Wolves, Legendary and F-Boy Island.