Canadian financier & producer Bron files for bankruptcy

The Idol

Canadian finance and production company Bron, which is behind shows such as HBO’s The Idol and Ten Percent for Prime Video, has filed for bankruptcy.

The company has filed for creditor protection with the Supreme Court of British Columbia in Canada and has also made a Chapter 15 filing in the US.

Company co-founder and CEO Aaron J. Gilbert cited the impact of the pandemic and wider issues affecting the media industry, such as the Hollywood strikes, as among the issues making Bron’s “ability to continue its existing business impossible.”

“Having explored many options for many months, Bron had no choice but to take this step in light of its financial circumstances,” wrote Gilbert, who heads up the company alongside his wife and fellow co-founder Brenda Gilbert.

The CEO said that he creditor protection proceedings are expected to be completed by late fall and said that there are “financial resources in place to support the company’s modified business operations.”

Gilbert explained: “The decision to seek creditor protection was not taken lightly and was adopted with a view to the best interests of the company and its many stakeholders.”

Bron has produced or executive produced more than 125 productions since its launch in 2010, backing feature films such as Joker, House Of Gucci and Ghostbusters: Afterlife. Its more recent push into TV has included producing and financing shows such as HBO’s The Idol, Kin for AMC, and the English-language adaptation of Call My Agent for Prime Video, Ten Percent.

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