ALP boss Alexia Laroche-Joubert elevated to lead Banijay France

Alexia Laroche-Joubert

Alexia Laroche-Joubert has been promoted to CEO of Banijay France, taking oversight of the production giant’s French portfolio.

The exec, who serves as CEO of Adventure Line Productions (ALP) and last month launched Screen Line Productions, will take on her new post on 1 September, reporting directly to Banijay CEO Marco Bassetti.

In her expanded role, Laroche-Joubert will be responsible for growing and diversifying the content pipeline, attracting new talent, identifying new areas for expansion, and driving collaboration with the wider group internationally.

She will take charge of 15 French labels across both scripted and unscripted, with unscripted firms including her ALP, Air Productions, Banijay Productions France, DMLS TV, Endemol, France, H2O Productions, KM Production and Tooco. Banijay’s French scripted labels meanwhile include Banijay Studio France, Shine Fiction, Fiction’Air, Marathon Studio, Terence Films, Montmartre Films and the nascent Screen Line.

Laroche-Joubert originally joined Banijay in 2016 as ALP CEO, where she has executive produced titles include TF1’s Koh Lanta (the French version of reality format Survivor) and France 2’s Fort Boyard. She has also served as producer on titles such as M6’s Loft Story (Big Brother), TF1’s Star Academy and Secret Story, and W9’s Les Ch’tis and Les Marseillais.

Prior to Banijay, she spent more than a decade in the Canal+ group and served as editor-in-chief at TF1. Before that, she was director of programmes at Endemol France under Stéphane Courbit.

“From start-ups, to well-established labels like ALP, I have led a career underpinned by entrepreneurialism and at Banijay, I’ve found a home where I can continue to indulge my creative passions. Stepping up to lead Banijay France was the logical next step,” said Laroche-Joubert.

Bassetti praised Laroche-Joubert for her “entrepreneurialism and creative spirit” and said that the exec “is the perfect profile to lead our French operations from here-on-in.”