Warner Bros. Discovery names Mariano Cesar to replace Tomás Yankelevich for Lat Am & US Hispanic

Mariano Cesar

Warner Bros. Discovery (WBD) has named HBO Max exec Mariano Cesar to become EVP & chief content officer of general entertainment for Latin America & US Hispanic, replacing the departing Tomás Yankelevich.

Cesar, who was most recently SVP of programming & content strategy at HBO and HBO Max in Lat Am, reports into WBD’s regional president Fernando Medin.

His remit includes oversight of all brands in Latin America, including streamers HBO Max and Discovery+, as well as pay TV networks such as TNT, Warner Channel, Discovery Channel and HBO.

Yankelvich’s exit yesterday came ahead of the launch of WBD’s rebranded Max streamer in the region, which has prompted a flurry of other exec departures including Silvio de Abre, who left in March, and Marcelo Tamburri, who departed in January.

Medin said Cesar, who worked on Warner-owned pay TV channels including TNT and Space, had “demonstrated a great strategic and creative capacity to get closer to our audiences”.

Cesar added: “Connecting our audiences with the power of our stories and the diversity of each of our brands is an extraordinary challenge and I feel very proud to be able to continue on this path that I am so passionate about.”