FilmRise orders social-media competition format with Venture 10 & candy makers Mars Wrigley

Follow Me

New York-based studio and streamer FilmRise has ordered an original reality competition format with Follow Me, a new social meda-themed show from Venture 10 Studio Group and confectionary manufacturer Mars Wrigley.

Hosted and executive produced by Bethany Mota, and debuting on 3 May, the series will launch exclusively the FilmRise Streaming Network – including its branded OTT and YouTube channels – before moving on to FilmRise AVOD and FAST partner platforms.

Follow Me sees aspiring stars – each with a unique talent, background, and strategy for success – compete in business-themed challenges across the series. The program will showcase the competition as they are tasked with building their follower bases. Throughout the series, contestants will be tasked with creating engaging content inspired by Mars Wrigley’s portfolio of sweet brands – such as M&M’s, Skittles, Snickers and Orbit.

The first 8 x 60-minute season features eight contestants, including a model, personal trainer, gamer, dancer, among others, that compete to win the grand prize of $50,000 along with other branded moments from sponsors including Six Flags, Bob’s Discount Furniture, Dave & Busters, and Versus Games.

Show participants work in the “creator’s studio” and compete in various social media-based challenges. Contestants will also have access to top influencers including Charlotte McKinney, Alan Bersten (DWTS), Courtney Revolution (The Circle), Emily Mei, and Taya Miller, among others, who will serve as mentors.

At the end of each episode the contestant with the least number of followers is eliminated. The one contestant with the most followers at the end of the competition will be crowned the winner and receive the $50,000 prize from Mars Wrigley.

In addition to Mota, the series is executive produced by Rick De Oliveira, Chance Wright, Hans Schiff, John Stevens, Max Einhorn, Spike Feresten, Jason Newman and Alexander Bushnell. De Oliveira also directs.
 Max Einhorn, SVP of acquisitions and co-productions for FilmRise, descrived the show as: “Biggest Loser meets Big Brother meets The Circle. The series’ format combines two of the most popular mediums – social media and reality competition. It’s a high-stakes rivalry that comes with a ton of drama and will have viewers on the edge of their seats to see who stays and who is eliminated.”