Vice Distribution recruits Passion alum as EMEA sales director

Alexa Dubard

Vice Distribution, the global sales arm of Vice Media Group, has hired Passion Distribution’s Alexa Dubard as sales director for EMEA.

London-based Dubard is tasked with diversifying revenue streams, expanding Vice’s foothold in the market and maximising the value of Vice IP – through deals such as the rollout of the company’s news FAST channels, which was exclusivley revealed by TBI.

At Passion Distribution, Dubard worked with partners across France, Germany and Benelux, striking deals including taking the Drag Race format to France and Holland. Prior to Passion, she served as senior manager, commercial distribution at Red Bull Media House.

Dubard’s hire follows the appointment of Elise Ching as sales director, global distribution, for the APAC region at the end of last year. Both Ching and Dubard report to Bea Hegedus in London.

“We are extremely lucky to have attracted someone as talented as Alexa to Vice when we are focusing on growing our EMEA business and looking to further expand our local partnerships in the region. She is well-respected by clients, has a deep understanding of these markets and is a great addition to our growing team,” said Hegedus.