Banijay is closing its office in Singapore and moving operations to India as part of a rejig in the region.
The move is expected to result in a small number of job losses as responsibilities are relocated to the production & distribution giant’s offices in Mumbai, TBI understands.
The Singapore office was predominantly focused on handling distribution and sales under Banijay Rights banner, with deals including Mediacorp’s MasterChef Singapore, which is now into its third season.
A Banijay Rights spokesman confirmed the company had “strategically relocated all operations in Singapore to Mumbai, where it has a well-established footprint comprising Banijay Asia and Endemol Shine India.
“With Rashmi Bajpai, Banijay Rights’ EVP of Asia, it hopes to enhance its distribution efforts in the region, growing the team and aligning more closely with its wider production business.”
Banijay’s footprint in India has been growing of late and already houses Banijay Asia, led by Deepak Dhar, and Endemol Shine India. The latter is helmed by Risdhi Negi, who replaced Abhishek Rege last year, and is a joint-venture between Banijay and CA Media.
Banijay Rights is headquartered out of London, with local offices around the world including in Paris, Sydney, LA and Miami. Content Asia first reported the news.