Blue Ant International has appointed Vice Media Group exec Sarah Hussain as director of sales and acquisitions for the Middle East, Africa, Benelux and ancillary sales.
Hussain will be responsible for all sales activity in these markets including pre-sales, content licensing and partnerships while also supporting acquisitions.
Based in London, Hussain has a dual reporting structure into Gerbrig Blanksma, SVP, international sales & partnerships for sales and Lilla Hurst, global head of acquisitions & partnerships for acquisitions.
Hussain joins Blue Ant International from Vice Media Group, where she worked as senior sales manager for EMEA and Canada, planning and executing brand partnerships, pre-sales deals and acquisitions.
Prior to that, as a sales manager at A+E Networks, she negotiated and executed linear and digital sales for Benelux, Middle East, Africa and Israel.
“Sarah’s specializes in growing reach for producers in developing markets and has a deep connection to the Middle East, Africa and Benelux, which our clients can now tap into,” said Blanksma.
“Her proven track record maximizing market opportunities and nurturing long-term relationships with platform partners is pivotal to expand our advantage in those regions.”