RTLZWEI orders German adaptation of reality format ‘Drive Thru-Oke’

Drive Thru-Oke

German FTA entertainment channel RTLZWEI has commissioned a local adaptation of Korean entertainment format Drive Thru-Oke.

Munich-based production company SEO Entertainment is to produce the German version, titled Music Drive In, which will be hosted by three local music stars, and will launch early next year, following a deal with rights holder NBCUniversal Formats.

Based on the original Korean format created by Space Rabbit Co. Ltd, the 15 x 60-minute version will see a car becoming a stage of its own, with members of the public attempting to win cash prizes for singing at a talent-driven drive thru.

The German version follows the Brazilian adaptation which features as part of The Eliana Show hosted by Eliana Bezerra, as well as a Saudi Arabian adaptation which launched last year, titled locally as Ghanni Safari, from Dubai-based production company, Ogmented for SBC.

Ana Langenberg, SVP, format sales & production, NBCUniversal Formats, commented: “Working with our partners at SEO Entertainment to expand this highly successful Korean format to the European market has been a thrilling experience.

“With a fantastic talent line-up, this series promises to serve audiences with a daily dose of fun and entertainment whilst celebrating the Germany’s rich pop culture.”

Gillad Osterer, CEO of SEO Entertainment, added: “We are so delighted to be partnered with NBCUniversal Formats to bring Drive Thru-Oke to Germany. We cannot wait for German audiences to experience all that this fun and innovative format has to offer.”

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