Oprah Winfrey & Apple TV+ bring overall deal to an end

Apple’s Tim Cook & Oprah Winfrey

Apple TV+ is winding down its deal with Oprah Winfrey, one of the first major content pacts the tech giant’s streaming service struck with an A-list creative.

The pact was first struck in 2018, with Apple TV+ using its launch a year later to tout projects including Oprah’s Book Club and doc Toxic Labor, although the latter was cancelled shortly later.

While the overall deal has now come to an end, the two parties will continue to work together on a project-by-project basis. Trade outlet Puck News first reported the news.

Shows between Winfrey, her banner Harpo Productions and Apple TV+ include documentary Sidney, which tracks the life of iconic actor Disney Sidney Poitier and debuted over the weekend.

Winfrey remains deeply involved with OWN, which was set up as a joint venture between Discovery and Harpo in 2008, before the factual giant upped its stake to 95% in 2020.

Harpo is also producing for other streamers, with a slate that includes Hulu’s upcoming drama, Black Cake.