Abu Dhabi’s Twofour54 hires VIMN Asia Pac chief as new CEO

Mark Whitehead

Abu Dhabi-based media and gaming hub Twofour54 has named a former Viacom International Media Networks (VIMN) exec as its new CEO.

Mark Whitehead will oversee the strategic direction and operations of twofour54, including its Yas Creative Hub, as well as the company’s production facilities and back lot.

Whitehead will also lead the delivery of future infrastructure projects, including phase II of Yas Creative Hub and expansions of studio facilities.

The exec was previously president & MD of VIMN for Asia Pacific and replaces Michael Garin, who took up the CEO role in 2020.

Whitehead said: “The company is capitalising on the rapid growth of Abu Dhabi’s creative industries through advanced infrastructure projects, such as Yas Creative Hub, and end-to-end business support services.

“This powerful combination is helping transform Abu Dhabi into a global creative hub, attracting talent and companies of all sizes and from all corners of the planet.”