Red Arrow Studios Int’l poaches Keshet sales VP for English-speaking markets

Rose Hughes

Red Arrow Studios International has appointed former Keshet International exec Rose Hughes as VP of sales for the UK, US, Canada, Australia and New Zealand.

Based in London, Hughes will be responsible for leading Red Arrow’s sales activities in the English-speaking territories and will also work closely with Red Arrow’s scripted and unscripted acquisitions teams.

Hughes joins the company following a six-year tenure at Keshet International, where she most recently held the position of VP of sales, global/pan-regional, North America, UK and Nordics. She started in her new role at Red Arrow Studios International yesterday – 4 July – and reports into president and MD, Tim Gerhartz.

At Keshet International, Hughes was responsible for sales of formats, scripted and unscripted finished tape and pre-buy/co-production opportunities across North America, UK, Nordics and global and regional SVODs and channels. She also oversaw and advised colleagues on sales in France, Germany and Benelux.

She began her career at Journeyman Pictures, a documentary and news distributor, overseeing worldwide sales across the entire catalogue. Hughes has also worked at DRG, with a focus on tape and format sales across Asia and Africa, and BBC Worldwide, specialising in format sales across the Nordics and Benelux.

Gerhartz said that Hughes’ “wide-ranging expertise” will make her a “vital part of our sales team,” while she added: “The opportunity to work with the talented team to drive partnerships in English-speaking markets for brands like Married At First Sight and upcoming gems like CBC’s Plan B and NPO3’s My New Mystery Job is one I can’t wait to get stuck into.’’

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