All3Media Int’l hires NENT Studios exec in EMEA sales team boost

Elin Thomas

All3Media International has appointed Elin Thomas as SVP for French-speaking Europe and promoted EMEA sales managers Peta Sykes, Ben Packwood and Jonathan Hughes to VPs for their respective regions.  

Previously at NENT Studios UK, Thomas has been consulting on the integration of the company’s titles since All3Media’s acquisition of the NENT Studios UK catalogue in June 2021. She will now join All3Media International in a permanent SVP role, taking over sales to French-speaking Europe from Graham Spencer, SVP EMEA, who retires this month.

Reporting to Stephen Driscoll, EVP EMEA, and based at the company’s London office, she will also have additional responsibilities for pan-territory format sales in EMEA.

Thomas began her distribution career at BBC Worldwide holding several roles in the region before progressing to director of global formats. She joined Passion Distribution as director of global sales in 2014, before becoming EVP of sales at NENT Studios UK in 2017.

Meanwhile, “in recognition of their significant contributions to All3Media International’s success in the region,” Peta Sykes has been made VP for Scandinavia, while Ben Packwood is now VP for Eastern & Central Europe and Jonathan Hughes is now VP for Germany, Benelux, Austria & Switzerland.

“ With so many exciting deals in the pipeline in 2022, we are delighted to pass the baton on to Elin – her wealth of EMEA sales experience will be invaluable as we continue to build on the potential of our content in this vibrant region,” said Driscoll, adding: “We are also very pleased to confirm Peta, Ben and Jonathan’s promotions, which are well deserved following their own important contributions to our EMEA success.”