‘First Dates’ Fred Sirieix partners with Objective Media to launch prodco

Fred Sirieix. Pic credit: Nicky Johnston

French presenter and writer Fred Sirieix has launched a production label, Canard, with Objective Media Group (OMG).

Canard’s first commission is Fred’s Last Resort (working title) for E4 – an 8 x 60-minute series in which Sirieix will recruit 10 young people at a crossroads in their lives and throw them into a life changing, highly demanding role in the exacting world of luxury, high-end hotel hospitality.

This initial greenlight forms part of an exclusive partnership with OMG for unscripted formats which will see Canard co-produce with companies in the group. Fred’s Last Resort is a co-production with Betty TV.

Sirieix is well-known in the UK as the presenter of series including Channel 4’s First Dates, BBC Two’s Remarkable Places to Eatand Gordon, Gino and Fred for ITV.

Sirieix said, “I love TV and presenting. It’s a pleasure for me to work with talented people on so many great series. I am so grateful for the chance to develop my own ideas. It’s a dream come true to see them come to life. Vive Canard!”

Layla Smith, Objective Media Group CEO, added: “Working with Fred is ‘fantastique’ – his enthusiasm and passion for concept creation is inspiring and we look forward to creating brilliant ideas and series together.”