Germany’s ZDF Enterprises to rebrand as ZDF Studios

Fred Burcksen

Germany’s ZDF Enterprises is rebranding as ZDF Studios.

The Mainz-based firm, which was launched in 1993 as the commercial and global distribution arm of German pubcaster ZDF, will take up its new name on 1 April.

Fred Burcksen, president and CEO of ZDF Enterprises, said: “The new name fits our business model much better and reflects our production and marketing expertise.

“Under the new umbrella brand ‘ZDF Studios’, we’ll be able to bring our network of affiliated companies even closer together. With consolidated sales of around €240 million, we’re one of the largest rights distributors in Europe.”

“Thomas Bellut, director-general of ZDF and chair of the supervisory board of ZDF Enterprises, commented: “Since it was established, ZDF Enterprises has achieved a great deal for the ZDF Group.

“With creativity, ingenuity and efficiency, the group has become a major player in the fiction and non-fiction arena. The new name ‘ZDF Studios’ makes it instantly clear that this is a media industry company.”