Fremantle’s group COO Andrea Scrosati has had his remit expanded to include responsibility for Germany, the Nordics, the Netherlands, Belgium and Poland.
Scrosati will now become CEO of continental Europe, reporting to Fremantle CEO Jennifer Mullin.
The former Sky Italia exec, who joined Fremantle in 2018, already oversees Italy, France, Spain, Portugal and Israel. He will also continue to oversee Fremantle’s global drama division, group M&A, strategy, marketing and communications, as well as the recently established global documentaries unit led by former Storyville exec Mandy Chang.
Prior to joining Fremantle, Scrosati was EVP of programming at Sky Italia, where he oversaw all non-sport programming of the platform and originals including Gomorrah and The Young Pope.
His promotion comes a month after Fremantle parent RTL Group said it would increase the production group’s full-year revenue target to €3bn ($3.5bn) by 2025, as part of a strategy that will see the company investing more in production companies, content and talent.
RTL has also been consolidating its media interests across Europe, selling its Belgian channels and streamer RTL Play for €250m and merging its French network M6 with TF1. The company also unveiled a deal last week with John de Mol’s Talpa Network that will create a unified cross-media group join the Netherlands.
Bertelsmann-owned RTL has previously said that it has an ongoing strategy to create “local-language champions” across the continent.
Mullin said Scrosati’s promotion was part of Fremantle’s “exciting and ambitious growth plan… to capitalise on the enormous global appetite for great content across all genres, platforms and regions.”
Scrosati added: “I look forward to working closely with my colleagues in The Netherlands, Belgium, The Nordics, Poland, and Germany along with the wider Fremantle team, as we look to continue to grow the business and shape an exciting next chapter for the company. The creativity, talent and innovation that runs through the entire Fremantle DNA is extraordinary and a unique engine for growth.”