China builds own ‘Lego Masters’ following format deal with Huo Yuan Media

Lego Masters

Shenzhen TV in China has become the latest company to order a local version of competition reality format Lego Masters.

The show is being produced by local prodco Long Qing Media for Shenzhen TV, with the deal brokered by Huo Yuan Media (The Content Connected). Banijay Rights owns rights to the format.

China’s version of the show is currently underway, with the series following pairs of builders competing against each other to wow judges with inspiring designs and brick builds.

The format was originally created by Tuesday’s Child Television and the Lego Group, with Banijay selling format and finished tape globally.

It has now been adapted for 15 international broadcasters across Europe, the US, Australia and Asia, with recent orders from TVNZ 2 in New Zealand, Atresmedia in Spain and TV 2 in Norway.