Atresmedia and TV 2 build local ‘LEGO Masters’

Lego Masters

Spanish broadcaster Atresmedia and Norway’s TV 2 have both commissioned local versions of Banijay’s LEGO Masters entertainment format.

Atresmedia has ordered a first series run from Banijay Iberia’s Shine Iberia, whilst TV 2 has commissioned its adaptation from Mastiff Norway, with the format having now been sold to a total of 13 broadcasters.

The format sees pairs compete against each other to create the most awe-inspiring designs and brick models out of LEGO in the hopes of wowing the judges.

Shine Iberia has launched its casting call, while production is already underway in Norway, with 2010 Eurovision final host, Erik Solbakken, attached to host.

LEGO Masters was originally created by Tuesday’s Child Television and The LEGO Group, with Banijay serving as the exclusive format and finished tape distributor globally.

“There continues to be an ongoing trend for entertaining, warm and joyful viewing and this is central to the popularity of LEGO Masters,” commented Lucas Green, global head of content operations at Banijay.

“This format is a tried and tested ratings winner in major markets, delivering a broad co-viewing audience to broadcaster around the world.”

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