Japan’s TV Asahi & Red Arrow build ‘Crazy Elevator’ gameshow

Motoko Nakai

Red Arrow Studios International (RASI) and Japanese broadcaster TV Asahi have struck a co-development partnership for entertainment formats, with their first IP in the works.

Crazy Elevator (working title) is a gameshow that sees players trying to reach the top of a tower to claim the treasure that awaits them.

However, each floor presents a different challenge they must successfully complete and make it back inside the elevator before the doors close.

TV Asahi will distribute the format in Asia, while Red Arrow Studios International will handle distribution rights for the rest of the world.

Motoko Nakai, director of international business department at TV Asahi Corporation, said: “TV Asahi pioneered family gameshows in Japan and we’re confident this partnership will take our creativity to the next level.”

David Barber, VP of format development & production at RASI, described Crazy Elevator as “a high-concept project with state of the art technology”.