US non-scripted prodco Half Yard Productions has hired Ed Crick as head of development and Brittany George as director of development, while Janice Mezzetti has been promoted to chief operating officer.
UK-based Crick joins the Red Arrow Studios-owned company from Red Bull, where he was global head of content development. He previously served as managing and creative director of Banijay label Bullseye TV and director of development for Discovery/TLC and as an executive in the BBC Entertainment team.
Crick has helped to originate and launch formats including The Bank of Mum And Dad, Gadget Geeks, Think Tank and The Witch Doctor Will See You Now, alongside factual shows such as The Search For The Amazon Headshrinkers and Eating With Cannibals.
George, meanwhile, has worked on the development teams at companies such as Alkemy X, ITV America and Leftfield Pictures. In addition, she has consulted closely on unscripted concepts with Spoke Studios, DIGA and Momentum Content. Most recently, she sold and produced the series Dragnificent & Drag Me Down The Aisle on TLC as well as the docuseries The 212 on Fuse.
New COO Mezzetti is a 34-year TV veteran who started her career at the BBC before coming to New York to open a production arm for BBC Factual Entertainment department. She then moved to Optomen Productions, subsequently joining Half Yard Productions in 2011. Her credits include Top Gear, What Not To Wear, Worst Cooks In America, Hillbilly Handfishin, Last Alaskans and Say Yes To The Dress.
Factual and fact-ent producer Half Yard is TLC’s Say Yes To The Dress, which is currently in its 19th season, and multiple spin-offs including Say Yes to the Dress America; and new shows including Relatively Evil for Investigation Discovery, and Dino Hunters for Discovery.
Dirk Hoogstra, CEO of Half Yard Productions, commented: “I’m delighted to welcome Ed and Brittany to Half Yard and excited to work with them, alongside Janice in her new role.
“With a full slate of productions including Season 19 of Say Yes To The Dress, a second season of Dino Hunters and a new National Geographic series, 2021 is shaping up to be a busy year and I know we’ve got the best team in place to deliver more great programming.”