Former ViacomCBS exec Valerio Motti has joined UK-based Shorts International, owners of short-form network ShortsTV, as EVP EMEA of business development and strategy.
In his new role, Motti will share responsibility for all aspects of ShortsTV’s EMEA market presence, including content acquisition oversight, programming, marketing, and brand development. He will have a focus on driving revenue growth and customer acquisition for the ShortsTV linear channels and mobile and OTT services.
As well as growing ShortsTV’s presence in existing EMEA territories, Motti will lead the development of new markets in Southern Europe, the Middle East and Africa.
Motti most recently served as VP of business development, digital media and content distribution for ViacomCBS, where he led multinational strategic projects, including the launches of new OTT streaming services and linear TV channels. He has also previously held roles at AOL-Time Warner (Verizon Media), Mediaset and Telecom Italia.
“Streaming and mobile are key areas for our growth and future success,” said Motti. “We will launch into an aggressive phase of business expansion in Europe, the Middle East and Africa, leveraging our unique short form product offering.”
“After years of investment in the development of ShortsTV’s OTT and mobile services, we believe Valerio has exactly the right experience to drive the rollout of these amazing products, engineered for short form viewing behaviour, in EMEA markets alongside the established ShortsTV linear channels,” added Shorts International chief executive, Carter Pilcher.