Vietnamese channels VTV and HTV is preparing to air formats from the UK and Belgium after striking a deal with NENT Studios UK.
The deal, which comes after NENT Studios UK struck a deal with domestic producer Dong Tay Promotion, will see The Generation Show, 12 Stars and Married To A Celebrity: The Survival Guide, remade in Vietnam.
Variety format The Generation Show was originally created by De TV Makers for VRT in Belgium and has previously been remade in France and Argentina, while 12 Stars was created by Magnum Media for Channel 4 in the UK. It sees celebrity guests aim to correctly answer an array of questions posed by the famous faces hidden behind 12 doors on a giant grid.
Fact ent format Married To A Celebrity: The Survival Guide, which explores how to manage relationships, was created by 2LE for C4.
NENT Studios UK’s Emmanuel Grinda struck the deals with Vu Nguyen at Dong Tay Promotions, which has previously introduced Vietnam Idol, So You Think You Can Dance and Are You Smarter Than A 5th Grader? into the country.
Grinda said: “Dong Tay has an incredible reputation, both in Vietnam and on the international stage, so we are delighted to have struck a new partnership with them for these three formats. Its team has great expertise in producing primetime entertainment and factual entertainment shows and finding the best-fit broadcasters to secure ratings, so we know these shows are in excellent hands.”
Nguyen added: “NENT Studios UK has a rich and varied catalogue of formats so we are excited to have established this new relationship and look forward to working with Emmanuel to develop these three titles in Vietnam.”