AVOD streamer Tubi expands in Mexico with Roku deal

Exatlón Mexico

Streaming service Roku has struck a deal with Fox Entertainment that will see its AVOD service Tubi rolled out on the platform in Mexico.

The deal, which was struck by Tubi in partnership with Mexican broadcaster TV Azteca, will allow local viewers to watch thousands of movies and TV shows via the service, with programmes localised into Spanish.

Content has been grouped into collections such as Hollywood Favorites, Family Entertainment and The Best of TV Azteca, with shows including Exatlón Mexico, MasterChef, Lo que La Gente Cuente, Montecristo, Mientras Haya Vida, Bellezas Indomables and Amor en Custodia available.

Movies will also be on offer, including Consciencia, which stars Rubén Zamora (Atrapada) and which has been written and directed by Sergio Peña.

Yulia Poltorak, director of international content distribution at Roku, said the Mexico deal built on Tubi’s existing relationship with her firm in the US.

Andrea Clarke-Hall, head of global business development at Tubi, added: “We’re excited to expand our footprint with one of the leading streaming brands, in concert with our content partner TV Azteca, with Roku users now able to enjoy an immense library featuring some of the world’s beloved Spanish-language titles.”