ViacomCBS Networks International (VCNI) has appointed Jarrod Villani as co-lead of the media giant’s Australia and New Zealand business, including Network 10.
Villani joins Beverley McGarvey, who was appointed chief content officer and EVP in March since when she has overseen the combination of ViacomCBS’s business in Australia and New Zealand. She is responsible for all content and creative activities related to the company’s networks and digital properties in the two countries.
The new hire – who joins as chief operating and commercial officer – replaces Paul Anderson and will be responsible for all the combined company’s commercial activities and operations in both markets. Villani joins from advisory and investment firm KordaMentha where he served as Queensland’s head of restructuring and Brisbane’s head of office.
Both McGarvey and Villani report to Maria Kyriacou, president of VCNI’s operations in Australia, Israel and the UK, who earlier this year took charge of a new-look international division as part of ViacomCBS’s ongoing restructure.
Kyriacou said: “Network 10 has performed very well this year. It is the only commercial network growing its audience and it has also recorded its highest commercial shares in key demographics since 2011. The integration and transformation of Network 10 and ViacomCBS under the leadership of Beverley has been successfully completed.
“We have launched a new channel, 10 Shake, 10 Play is experiencing its biggest ever digital audience and the MTV and Nickelodeon channels have also grown their share.
“We will continue to build on that momentum, while at the same time leveraging the powerful ViacomCBS brands and assets from both a content and revenue perspective.”
McGarvey said: “Next year we will launch premium SVOD service Paramount + whilst growing our existing linear and subscription broadcast and digital assets. Jarrod has worked closely with the team throughout this year and on a project basis in the past and we are thrilled to have him join us on a permanent basis.”
Villani added: “I am delighted to be joining Beverley, Rod [Prosser, chief sales officer] and the team at ViacomCBS and continuing the development of the business. The combination of ViacomCBS’ global content portfolio and Network 10’s broad reach and key demographic prominence provides a unique opportunity in our markets for our viewers and partners across multiple platforms.”