Film star Tom Skerritt’s Seattle-based digital media company Triple Squirrels has launched a new lifestyle channel, EVRGRN, on US AVOD service Stirr.
The EVRGRN Channel “celebrates the creative and independent spirit of the Pacific Northwest (PNW)” and features programming representing “a lifestyle that celebrates creativity, curiosity, passion and adventure.”
The PNW is a region of western North America that encompasses Alaska, Washington, Oregon, Idaho and British Columbia.
Skerritt, the US actor known for roles in films such as Alien and Top Gun, and the TV series Picket Fences, is Triple Squirrels’ CCO and curates content on the channel. It carries music programming featuring PNW-based artists such as Jimi Hendrix, Kurt Cobain and Macklemore, as well as animated films and Seattle International Film Festival selections showcased in an original anthology series, The Snack Bar.
The channel also offers a selection of Skerritt’s own films, including Soda Springs, Redwood Highway and Rocky Mountain Fly Highway.
“I have always been enamoured by pursuing and sparking imagination through digital media and storytelling,” said Skerritt. “With the EVRGRN Channel, we’re providing a platform for the world-class creative energy that thrives in the Pacific Northwest and sharing it with audiences around the world.”
Leslie Grandy, CEO of Triple Squirrels, said that the channel would help to demonstrate the “disproportionate cultural impact this region has had globally on the arts, music, and environmental and social causes” and added that: “EVRGRN gives content owners access to new audiences, while offering viewers entertainment that is thoughtfully-curated, easily accessible, inspiring and embodies their values.”