Nordic streamer Viaplay takes to ‘Catwalk’ with movie & docuseries


Nordic streamer Viaplay is preparing to air a film and accompanying docuseries about a Swedish theatre group for disabled people looking to break into the fashion business.

Catwalk is from Nordic prodco Storyfire and follows Emma Örtlund and her friends at Glada Hudik as they look to challenge social and industry norms by modelling at New York Fashion Week.

The movie, which was launched theatrically in Sweden in January, is directed by Johan Skog, who is also attached to the six-part documentary. Sales are handled by Originate TV.

The show features outfits created by Swedish couture designer Frida Jonsvens and will debut 11 September across the Nordic region and during 2021 in the Baltic region, where Viaplay has recently launched.

Filippa Wallestam, NENT Group chief content officer, said: “We believe Emma and her friends from Catwalk can teach everyone a thing or two about hope, acceptance and perseverance.”

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