4K broadcaster Insight TV has hired AMC executive Marco Frazier to become SVP of its US studios.
Frazier will oversee content production and sales operations in the US, reporting to Natalie Boot, head of media sales.
In particular, he will be tasked with identifying new development and co-production opportunities, including branded entertainment series and other commissions. The company said that Frazier will also look to licence programming from Insight TV’s content library. He is based in the company’s New York office.
Frazier joins Insight a little over two years after he was appointed as SVP of international distribution for digital and new platforms at AMC, which he joined in 2011. He has over 20 years experience in distribution and business development and also has held roles at ESPN and Screenplus.
Frazier said: “Insight TV have been on the cutting-edge of the 4K UHD revolution and have brought engaging first-person storytelling in the action-sports and lifestyle category to millions of millennials around the world.
“As linear and digital platforms seek to distinguish themselves in today’s content wars, Insight TV US will be there to provide the gold standard in competition-busting entertainment programming.”
Boot said: “Marco has been a consultant to Insight TV in the past so he is already part of the family. He is very tapped into the spirit and modality of our programming, as well as our audience. As we expand our production and sales efforts in the United States, Marco is the perfect combination of Insight TV insider and savvy, experienced media executive to accelerate our business there. We are excited about the opportunities he will uncover for us this year.”