Strawberry Blond expands into comedy with UKTV’s Joe McVey

UK-based producer Strawberry Blond is moving into comedy by backing a new outfit to be headed by former UKTV and Tiger Aspect exec Joe McVey.

Super Best Quality Video Productions will specialise in both scripted and non-scripted comedy, with ex-UKTV commissioning editor McVey overseeing the company from its Bristol base.

McVey previously worked for companies including Comedy Central, Tiger Aspect, Roughcut and Objective and has been behind comedy shows including Hypothetical, Judge Romesh and Women On The Verge.

The prodco is backed by BAFTA-nominated Strawberry Blond, the three-year-old prodco that is led by former Disney exec Steve Wynne.

McVey said: “Bristol is such an amazing creative hub so it felt odd that comedy was hugely under-served. I’m really looking forward working with all the great talent I’ve had the joy to work with over the years as long as I can persuade them to come down here occasionally.”

Wynne joked: “We’re truly excited about working with hilarious talent. And Joe.”