Sandbox & Co takes majority stake in kids streamer Hopster


Kids SVOD service Hopster has secured a multi-million pound investment round that will see educational publishing outfit Sandbox & Co taking a majority stake in the business.

Bhav Singh, founder and CEO of Sandbox, will take on the role of chairman at Hopster, which has also secured further funding from existing investor Venture Founders. Sandbox, which chorals or invests in 10 kids-focused brands, was also already an investor in the business.

Sandbox portfolio companies include CoolMathGames, Poptropica,Tinybop, CuriousWorld, Family Education, TeacherVision, Super Awesome, Fact Monster, InfoPlease and Funbrain.

Hopster, a preschool educational and entertainment digital platform that provides kids TV shows, music, games and books, says it will use the new investment to accelerate its strategic partnerships with global distribution companies as well as investing in acquisitions and original content.

The funding will also go towards updating its product development to enrich its customer experience whilst supporting its UK operations to realise further growth.

This year has seen Hopster strike distribution partnerships with Amazon France, Oman Ooredoo, Sky New Zealand, Vodacom South Africa and Dish Network and Sling in the US.

The company has also launched two original productions, Saturday Club, a short animated empathy-focused series, and Rainbow Stories, an LGBT-themed series launched for Pride month, which was nominated for Best Kids TV programming at the MIPDiversity Excellence Awards at Mipcom earlier this year.

Nick Walters, founder and CEO at Hopster, said: “2019 has been an important year in terms of global growth and with the investment by Sandbox we plan to continue and build on our successes.

“We have a long and established relationship with Sandbox who understand and support our vision, our goals and our values as educational, ethical and ambitious company. We have a number of exciting deals with high profile partners already in place for 2020 to announce and launch – so we are in a strong position and confident and excited for the future.”

Sandbox’s Singh said: “We’ve watched Hopster grow from an idea to a market leading service over the last few years and it was only natural that we continue to support the company to expand on this strong base and foundation as the leading digital pre-K service and welcome them to the Sandbox family of properties.”

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