Insight TV strikes UPC deal to expand reach in Switzerland

Ultra high-definition broadcaster Insight TV has launched on UPC Switzerland’s platform, expanding its reach in the Swiss market, where it is available on all three other major platforms.

The launch means that UPC subscribers will be able to view 4K UHD content including Street Kings In Jail, esports show Modern Day Gladiators and Ghost Chasers: Exploring the Other Side featuring YouTube stars Josh and Cody, which will premiere in 2020.

Pascal Amrein, director of content at UPC Switzerland, said: “We are delighted to offer Insight TV’s shows to our subscribers. Insight TV’s high-quality content combines epic storytelling and the best talent. This is a great addition to our programming.”

Graeme Stanley, commercial director, Insight TV said: “We are very excited about this launch. UPC is the largest cable operator in Switzerland making it the ideal partner to feature our vivid content.

“This launch demonstrates our commitment to Switzerland and our continued expansion across Europe. With this launch, Insight TV is now available across all major platforms in Switzerland including Swisscom, Salt and Sunrise.”