Flame bolsters Asia reach with Alicia Lee hire

Alicia Lee

Factual-focused Flame Distribution has appointed Alicia Lee as VP of content sales for Asia.

Lee, who will be attending Mipcom with Flame, will report to content sales and acquisitions director Fiona Gilroy and will be based at the company’s Singapore office.

Alicia has previously worked in acquisition roles with the Asian Food Channel and Scripps Networks Interactive Asia in Singapore, and joins from fellow distribution company Bomanbridge.

Gilroy said: “Asia is an important market for Flame’s factual catalogue and we look forward to Alicia further developing our connections in that market.”