Singapore’s Mediacorp has signed a deal with Vice that will see the youth skewing company’s digital and TV content brought to a new Singapore audience.
Mediacorp will carry curated video series on its digital entertainment destination, Toggle. Shows will include the VICE Reports, The Cute Show and 10 Questions You Always Wanted To Ask (left) – alongside fashion title i-D, food channel Munchies, technology channel Motherboard and more.
Mediacorp will also be the exclusive representative for all advertising sales in Singapore for VICE.com.
Vice now distributes its programming in over 80 territories. In Asia-Pacific, it has 11 offices across eight markets, including Singapore, India, Indonesia, Japan, South Korea and China.
Hosi Simon, CEO of VICE Asia-Pacific, said: “A partnership of this scale, with a respected media player in the region, forms an important part of our continued expansion in Asia.”
The agreement is the latest collaboration of Mediacorp Partner Network (MPN) – an initiative that sees Mediacorp link up with third parties to deliver content for consumers and advertisers in Singapore.
Other premier partners under MPN include digital sports publisher ESPN, property portal 99.co and Asian luxury media group Edipresse Media.
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said: “With Vice, Mediacorp will be able to offer more original VICE content to the digitally-savvy youth population in Singapore via our digital entertainment destination, Toggle. Through Mediacorp’s reach and relationships, Vice will gain access to new audiences and advertisers in Singapore.”