Ex-Apple, Warner execs launch high-end prodco

Former Apple executives Sebastien Janin and Andy Docherty, together with ex-Warner Bros. exec Chris Law, have launched a European production company focused on high-end TV and film.

The Media Musketeers label will initially invest in a raft of high-end scripted TV projects, with plans to release up to eight series per annum.

It forecasts a spend of €1bn over the next five years.

The company has already established a presence in the UK, Netherlands and France, with plans to create compelling drama for international distribution.

It plans to announce a raft of financial and third-party deals in coming months as well as a slate of development projects.

Docherty said: “Our shared mindset, experience and contacts across both the media and tech sectors, ideally position us to exploit opportunities that have been brought about by digital technology, shifts in consumer behaviour, and their convergence within an established industry unable to respond easily to radical change. Through our innovative business model, we aim to serve and reward creative talent around the world.”

Janin added: “The company is positioned from the outset as a truly international venture, with local partnerships and presence in key markets. Given this perspective and the significance of the UK market as a creative production hub, with a vibrant independent sector, we are in talks with a potential partner who will act as our local eyes and ears, informing and representing the venture’s interests.”