Hooq, the Singapore-based streamer that serves Southeast Asia and India, has ordered three original Indonesian titles and partnered with Vice Media for new content.
TL;DR is a new talk show on the platform, that will be co-produced by Vice. The youth-skewed titles will focus on current affairs and trending topics.
Check Out The Store Next Door is an expansion of a movie from 2016 and will be turned into a family dramedy. Meanwhile, Rhino Family has moves from YouTube to the platform for a second series.
Hooq’s partnership with Vice will also mean that a slate of Vice content will become available on the platform.
“There is a huge demand for unique, quality stories in Indonesia by all segments of audiences,” said Jennifer Batty, chief content officer at Hooq.
Peter Bithos, Hooq’s CEO, told TBI in November that the platform is attempting to shift the tastes of Indonesian viewers by getting them more accustomed to episodic content. He said that the nation has been accustomed to movies and long-running series.
He said: “We’re trying as fast as the ecosystem can allow, to shift to episodic originals. There’s a limit on how fast you can do that because there are not that many opportunities to produce great stories at scale in the region.”
One recent addition to Hooq’s Indonesian slate is crime drama Brata (pictured), which is co-produced with telco Telkomsel.