The business is launching its entire catalogue on the service, which enables distributors to strike sales directly with buyers using the platform, allowing them to maximize the value of certain TV rights.
Launched in 2016 by Matthew Frank and David Frank, TRX now includes more than 70,000 hours of content.
The service has around 1,000 buyers and 110 international distributors – including BBC Studios Distribution, Sky Vision, Lionsgate and All3Media International – signed on to the service.
TRX – which recently shifted to a subscription model as opposed to a transaction-based service – has secured more than US$15m from investors including Sky Ventures, the Channel 4 Growth Fund and Edge Investments.
Yann Le Prado, executive VP of library at Studiocanal, said: “With this agreement, we hope to further optimize the value of our catalog by making it available to all buyers, regardless of their location or their ability to move or not on traditional markets, which of course remain unavoidable for us.”
UK Screenings: The Exclusive Guide. tbivision.com/2019/02/13/uk-… https://t.co/4T7FecJq80
17th February 2019