Amsterdam-based prodco NewBe has acquired the OTT option rights for The Mole, and is now taking the show to the FAANG group and other digital competitors.
The OTT strategy taps into an increasing appetite among viewers of all ages for non-scripted programming on digital platforms.
It will focus on the US market, where The Mole ran for five seasons in the early naughties on ABC.
“In digital platforms, international boundaries become less and less important, after all it’s a global game,” says Jeroen Koopman, CEO of NewBe.
“At the same time, boundaries between platforms become more and more important — Facebook Watch will take a totally different approach than Netflix, for instance. We have worked on most platforms and are very aware of the specific strategy each platform takes.”